Earlier this year, Tamil weekly ‘Ananda Vikatan’ had tried out the 3D format in print, and had carried an ad of soft drink brand 7Up in the said format. Jaya TV admits to having received queries on the possibility of advertising in the 3D format, but further details were not divulged. ‘Mayavi’ might be extended to more days of the week, the channel spokesperson said.

Ilavarasan is directing ‘Mayavi’, while ‘Paramapadam’ (which is the name of the traditional Tamil version of Snakes and Ladders) will have Ramesh directing it. There is a possibility of the glass being branded, and we are working on the distribution,” added Murali Raaman. “We are sure that the special viewing glasses will reach almost every C&S household in Tamil Nadu. It is also not known if the glasses will be made available free of cost to viewers, even initially. Special glasses would be provided, said Jaya TV, without divulging the distribution mechanism. ‘Mayavi’, the story of a young adventurer, and ‘Paramapadam’, a thriller fantasy, won’t seem too different when viewed with the naked eye. The concepts are universal and there is a novelty value added to it in the form of the 3D format,” said V Murali Raaman, VP – Programmes and Operations, Jaya TV. “All I can share at this point is that there is an element of fantasy in both the shows, and we expect that it will attract both kids and adults. ‘Paramapadham’, the second show in the format, will start airing soon after. It is expected to have a run of 52 episodes. ‘Mayavi’ will be the first of the two serials commissioned to GV Films by Jaya TV to go on air, and will air on weekends.

Indian television’s first 3D serial will go on air on Jaya TV from January 2006.

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